Where we redefine the fitness franchise experience with our unique blend of innovation and inspiration.

Ready to see if a IMPACT-X Performance franchise opportunity is available in your area?

Fill out this expression of interest form and we’ll be in touch soon!


At IMPACT-X Performance, we believe in putting the ‘soul’ in fitness. Our ‘Sweat and Soul’ classes are designed to nurture both your body and your soul, creating a holistic approach to well-being. Our franchise locations serve as beacons of light within their respective communities. We’re not just about workouts; we’re about making a positive IMPACT in the lives of those we serve.

Each month, we actively participate in charitable events to give back and make our community a better place. When you step into our ‘lighthouse,’ we’re here to help you let your light shine even brighter. Our offerings go beyond fitness alone.

From private to group coaching, IMPACT Life coaching, and recovery, we provide a comprehensive range of services to help you optimize all areas of your life.

Franchise Fee

Our franchise fee is $50,000

Monthly Royalty

Our Royalty is a flat 5.5% per month for a limited time until our Pioneer Franchisees slots are full

Brand Fund

Our Brand fund is the same at a flat fee of 2.0% per month

“I am so proud to be a part of this franchise team! The opportunities for growth and impact in the future are endless and I can’t wait to see where we go. I have a strong desire to own more franchises and be a part of bringing the positive impact of this business to even more communities. I have full confidence in my coach, who has a passion and drive for growth and success.

I’m looking forward to the possibility of helping sell franchises and being a part of the continued expansion of this amazing business. I am truly grateful to be a part of this team and can’t wait to see what the future holds!”

Logan Peters, IMPACT-X Performance Ithaca



Fitness Training

Our workout program at IMPACT-X Performance is meticulously crafted to challenge and elevate your fitness levels. Whether you’re a beginner or an experienced athlete, our expert trainers will guide you through dynamic and effective workouts designed to build strength, endurance, and flexibility. With a variety of classes and training options available, you’ll find the perfect fit for your fitness goals.

Nutritional Support

At IMPACT-X Performance, Nutritional Support is an integral part of our programming, included with every package. We understand that adherence is key when it comes to diets, so rather than imposing a specific regimen, we empower you to find a dietary approach that suits your lifestyle. However, we also recognize the significant impact of nutrition on achieving fitness goals—accounting for up to 80% of the results. That’s why we provide comprehensive nutrition guides, recipe books, and weekly dietary analysis. With our support, you’ll have a personalized plan to help you reach your fitness objectives.


Achieving your fitness goals is about more than just physical exercise—it requires a holistic approach that addresses mental, emotional, and nutritional aspects as well. At IMPACT-X Performance, we offer comprehensive life coaching and nutrition programs to support you on your journey to success. Our certified coaches will provide guidance, accountability, and personalized strategies to help you overcome obstacles, break through barriers, and adopt healthy habits that last a lifetime.

Life Coaching

Our unique program helps you evaluate and enhance performance across 10 crucial domains: inner health, fitness, mindset, family, professional, financial, social, adventure, love, and legacy. We believe that wellness is a balance across all these areas, and we’re committed to ensuring your success by leaving nothing to chance.


When we talk about community, we truly mean it. The lighthouse in our logo symbolizes our commitment. Every month, our business actively participates in philanthropic endeavors, seeking to address the challenges within our community. Often, our members join us in these initiatives, becoming integral parts of a broader mission. Together, we’re making a difference in the world, one life at a time, while also building bonds that support each other throughout our individual fitness journeys.

“I want to take a moment to give credit where credit is due. Our leader deserves recognition for their exceptional leadership during an incredibly difficult time. Through the shutdowns, they kept us on track and motivated, pushing us to participate in daily online meetings and hold each other accountable. It was not an easy task, especially with some team members being ho-hum and logging in late. However, our leader rose to the challenge, sounding the bugle every morning and keeping us focused. Thank you for your tireless efforts and for leading us through such a trying time. Your dedication and leadership are truly inspiring.”

Richard Mullinax, IMPACT-X Performance Colombia City


What makes IMPACT-X Performance different from the other group training franchises?

IMPACT-X Performance has the advantage of being a smaller franchise where you get the chance to be trained and supported by the founders. With most group training franchises you are lost in the shuffle and you should not expect to see the founders show up for your grand opening.

With IMPACT-X Performance you can expect to see us at your side before you open and during your opening to make sure that everything runs smoothly as we launch your business into a successful start.

What do I get with my initial buy-in and franchise royalties?

Your initial buy-in and franchise royalties give you access to your…

  • Secured and protected territory with the exact demographics to support a thriving IMPACT-X Performance
  • 5-day IMPACT-X Performance University Training with the founders at one of our franchise locations
  • Grand opening marketing to support your launch
  • We will come onsite and help you with a successful opening
  • A one-year membership into the Todd Durkin Mastermind to surround you with other successful fitness business owners

For more information on these topics, be sure to fill out the expression of interest form  so you can speak with a Franchise Business Advisor.

How many units do I need to commit to?

You are welcome to start with as many units as you want to, starting with just one. Our hope is that you will choose to expand into multiple locations after you see the success of the first.

To make this even easier for you, we give you 25% off the buy-in price of what you paid for the first location.

What is the cost of opening a IMPACT-X Performance franchise?

The cost of opening a location will vary by state. There is an Initial Franchise Fee and the flat Monthly Royalty Fee. From there, the cost to set-up a location will be dependent upon the type and size of location you choose and your build-out requirements.

We have a list of recommended equipment and guidelines for what each location should have.

To get a more detailed breakdown of our opening costs, including state-specific requirements, fill out the expression of interest form so you can speak with a Franchise Business Advisor.

Will I have a protected teritory?

Yes, you will have a protected territory. We provide a Territory Summary for each territory we assign, which will give you a detailed analysis of the demographics in your territory.

Do you have financing?

We do offer financing options! To look into your specific financing options, we will first need to determine if IMPACT-X Performance is a good fit for you, so be sure to fill out the expression of interest form so you can speak with a Franchise Business Advisor.

What is the duration of the Franchise Agreement?

The Franchise Agreement lasts for seven years and is renewable.

What type of training do I get? Is it ongoing or just at the start?

As soon as you sign the Franchise Agreement, we will enroll you in Journey University. University includes a live, five-day event at one of our franchise locations where you will meet and learn from the team supporting your business. You will also meet and learn from real, successful owners about how to run your IMPACT-X Performance and get hands on experience.

In addition, you’ll get access to our online University which includes all the resources you need to run your business and a step-by-step blueprint to get your location open in a short amount of time. And, of course, you’ll have access to personalized business coaching whenever you need it.

These resources are always available to you, and we are constantly creating new resources to keep you up to date. This includes webinars, done-for-you marketing materials, business systems, and live training events.

How do I get a copy of the Franchise Disclosure Document (FDD)?

We may only share our Franchise Disclosure Document (FDD) with people who have expressed interest in opening a IMPACT-X Performance.

To start that process, simply fill out the expression of interest form so you can speak with a Franchise Business Advisor. We’ll get in touch with you then and guide you through the process.

What if I don't have my own location?

You do not need to own a location to secure a IMPACT-X Performance franchise. As part of your initial training, we’ll guide you through the process of finding a good facility and negotiating a lease. Most of our owners lease their facilities, so you will not need full ownership of yours.

Can I have a partner(s)?

You may have a partner, but all partnership agreements are outside of our control and must be managed separately by you and your partner. If you and your partner are listed as co-owners of a IMPACT-X Performance Franchise, we will require a copy of the partnership agreement.

What is the expected timeframe to open a location?

The timeframe can vary based on finding a location, tenant improvements and other commitments. We recommend that you open your location within 180 days of signing your Franchise Agreement, and we include a blueprint to help you do this in IMPACT-X Performance University.

Will my support TEAM physically help me find a location?

We are here to help guide you through the process of choosing a location that will generate the best traffic without being over priced in an area with the best demographics.

Should I apply to open a IMPACT-X Performance?

Yes, you should.

Simply filling out an Expression of Interest form is no guarantee that we will grant you a franchise. Before you can qualify, we need to speak with you on the phone to make sure you are a good fit for us.

We only accept people we believe are hardworking and truly committed to success. If you put in the work, our business model will give you the power to build a business that you can easily expand into multiple locations. Our model is designed to multiply your wealth and help you change lives in your community.

Does it work for everyone? No. We occasionally receive EOI forms from people who are lazy or not committed. We politely tell those people to look into other franchises.

If you are committed to building wealth for you and your family, and committed to changing lives in your community through fitness, then fill out the expression of interest form so you can speak with a Franchise Business Advisor. It’s the only way you’ll ever know for sure if this is the right opportunity for you.

How will IMPACT-X Performance help make sure I am successful?

At IMPACT-X Performance we recognize that your success is our success and so you never have to worry about a lack of support.  You will receive one on one strategic meetings, weekly collaborative group meetings with other franchisees, unlimited text support, unlimited email and regular FREE education to help you advance as a business owner.  The following is a list of the things that we think help make our franchisees successful:

      • Video based learning.  Our Operations Manual is a fun, interactive learning experience.
      • IMPACT-X Performance University is 5 days of onsite learning led by the founders and other franchisees.  This gives you the experience that you need to feel confident when you open your location.
      • Grand Opening Support:  To add to your confidence the founders come to you for 5 days to help you prepare for and open your location.
      • Our Program Design Department provides two new workouts each week accompanied by video demonstrations and a Program Design TEAM huddle.
      • We provide a suggested marketing plan each month.
      • Instant follow up on our social media marketing with AI making over 90% of the appointments for you.
      • The Coaching and Profitability Department is led by the founders who have personally opened 4 successful locations.
      • Our retention rates are well above industry average because we have unique proprietary SYSTEMs designed to increase retention.
      • We set you apart from other group training franchises. We are differentiated with the way that we include so many of the benefits of one on one in our group coaching sessions.  And we are further differentiated with our Recovery program.
      • Our SYSTEM for billing allows franchisees to capture an extra month of revenue each year.
      • We teach and apply the Profit First financial SYSTEMs to ensure franchisees achieve profitability.
      • We teach and apply the EOS SYSTEM for Operations which leads to greater efficiency and faster growth.

Interested in learning more about being a IMPACT-X Performance owner and seeing the opportunity that’s available to you? Your next step is to fill out the Expression of Interest form.

We’ll set up an introductory call to answer all your questions about the IMPACT-X Performance franchising experience and se eif it’s a good fit for you!